As an established business owner, you understand the importance of connecting your company with as many potential customers as possible. With marketing trends evolving as fast as they are, it may be hard for you to keep up with all the best practices you can use to achieve this goal.
This is why we wanted to take a moment and introduce you to one of the fastest-growing advertising tactics, custom vehicle wraps Knoxville TN.
It’s true custom cars are not a new development. In fact, this is a strategy companies have been using for years. However, with the new technology we have today, expanding your brand’s message through a personalized vehicle wrap is easier than ever. Not to mention, a lot more affordable.
To learn more about why we think you should start planning your own custom car wrap today, read below!
1. Great Way to Make an Impression
One of our favorite aspects about custom vehicle signage is they are an incredibly easy way for your business to make an impression on your customers.
For starters, they give your company car a more polished and professional look. This will help create trust in your brand as your customers will see you as a reliable and trusted company. It also shows you take pride in your business’s look and representation.
Another way custom vehicle wraps Knoxville TN make an impression for your company is they also stand out among other cars on the road. It doesn’t matter if you choose just to add your logo on a vinyl cut out on the side of your door or go all out with an entire vehicle customization, we guarantee you will have people turning their heads to watch as your cruise down the street.
2. Non-Aggressive Advertising
Custom vehicle wraps in Knoxville TN are also a great example of non-aggressive advertising. In other words, they do not force your company’s sales objective upon all who view your car. Instead, they plant a seed of interest and start a conversation between all who see it.
This is a much better option than other advertising choices which may appear pushy or demanding upon your customers. You want your message to come across clear to your audience, but you do not want to make them feel as if you are forcing a sale upon them. This is not a good way to build brand loyalty and trust.
3. Incredibly Affordable
As we mentioned, vehicle wraps Knoxville TN are one of the most affordable advertising options you can consider. For example, if your wrap costs you $3,000 and you leave it on for 6 years, the average lifespan, the price breaks down to only $500 a year in advertising.
If you want to break it down even more, you are looking at roughly $42 per month, $10 per week, and less than $1.50 a day.
Even better, if you price this out per impression your vehicle makes on potential customers, you will spend about $0.15 per 1,000 people. You cannot find a better deal in terms of advertising.
With prices like this, your vehicle wrap will pay for itself in no time.
4. Turns Every Traffic Jam Into a Marketing Opportunity
In addition to being extremely cost-effective, choosing to customize your company’s car will also change the way you think about sitting in traffic. Say goodbye to the days where you dread getting stuck at a red light or ending up in bumper to bumper traffic on the interstate because you will benefit from an amazing new marketing opportunity.
Now, instead of your car blending to just another vehicle traveling from point A to point B, every car you pass, every passenger looking out the window, anyone on the roadway will be looking at your vehicle. Not only does your new ride give them something fun and unique to look at, but they are also learning more about your company and may not even realize it.
You don’t even have to be sitting in traffic to create these opportunities. Potential customers will see your car when you are making a quick stop at the bank, enjoying your afternoon lunch, on display at a company event, or any other time you plan on having your car on the road.
5. Introduces Your Company to a Broader Audience
Another reason we think vehicle wraps Knoxville TN are a smart marketing move for your company is it allows you to reach a broader audience. Similar to the marketing opportunities we mentioned earlier, this tactic changes the game because you are taking your message to the customer. This is different than say a billboard where you have to wait for the customer to find you. Now you are going out and finding the customer.
The broader audience also comes from the fact you don’t have to filter your message to meet a specific set. You run into this mainly when you dabble in online advertising where you have to target your brand’s message to who you think would connect with it the most. Although effective, you do run the risk of ignoring potential leads by focusing on the majority of leads.
A custom car wrap will help you avoid all of that and let you get back to what is important, finding new customers to help your business grow.
6. Protects Your Car
Last, but not least, it is important to remind you vehicle signage won’t damage your company vehicle. In fact, when you are ready to upgrade your vehicle wraps Knoxville TN, you will hardly be able to notice the vinyl coating was ever there once you peel it away. It will be as if you are unwrapping a new car.
From there, you can opt to apply a fresh coat of wax or swap out your custom design for something new and fresh.
Either way, we guarantee you won’t have to worry about causing long-term damage to your car of lowering its value as you with a paint job or other customizing options.
Now that you know all the incredible benefits car signage offer your business, it is time to start making your car work for you! You can kick off this process by learning more about the high-quality custom vehicle wraps Knoxville TN we offer. From small decals to entire car coverage, we have everything you need to transform your car into a valuable company marketing tool.