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Technical Tips

  • Using Pack & Go for MS Publisher
  • Common File Formats
  • Microsoft Specific Tips
  • How to properly prepare for bleed (color running off the edge)
  • Common Folds
  • Software Links

Using Pack and Go for MS Publisher

Step 1:  Click on the File menu and select Pack & Go > Take to a Commercial Printing Service. Then in the Pack & Go Wizard click Next.  Depending on what version you are using options may change at this point but the basic thought is to tell it "commercial printer or high quality printing" and to "include" "Embed" all graphics and fonts.  Refer to for more information.

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Common File Formats

There are two kinds of support files, raster and vector. Below are a list of the most common file formats:

TIFF (Tagged Image File Format) This format is for raster images. All photographs and scans (or anything out of PhotoShop®) can be saved in this format.

EPS (Encapsulated PostScript) This format is for raster or vector images. All vector images (anything out of Illustrator®, FreeHand®, or CorelDRAW®) should be saved as an EPS file unless working with InDesign and then we recommend you leave Adobe Illustrator and Adobe Photoshop files in their native .ai or .psd format. Any raster images that have a clipping path or duotone information should be saved as an EPS file.

JPEG (Joint Photographic Experts Group) This format is primarily used for storing full color images or transmitting graphics via the Internet. The JPEG format compresses images in order to create a smaller file size (always choose the highest quality available). When an image is saved as a JPEG, then reopened, the image looks the same but is missing information that was thrown out in order to compress the image. This type of compression is called "lossy" compression. TIFF and EPS are a higher quality file format than JPEG.

GIF (Graphics Interchange Format) This format is primarily used for web media and is used primarily for logos and graphics that are not photographs. Please do not give us these images for printing. This format is limited to 256 colors. Save them as TIFF or EPS images instead.

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Microsoft® (Publisher®, PowerPoint®, Word®)

Microsoft® programs do not notify us of missing fonts. If a font is missing, another font on our system will be substituted in place of the missing font. This means we will not know if fonts are missing because it will appear to us that the substituted font was built into the file. Be sure to include all fonts as well as a printed copy of your file so that we can double-check for accuracy.

Please import images instead of "cutting & pasting" images from one document to another. If you "cut & paste" the image you see will be a screen shot and print out at 72 dpi which is too low of resolution.

All Microsoft® programs do not have an accurate color management system. The colors you see on your monitor or color desktop printout will be different than the printed version of that file. Please keep that in mind when building your files. Please call us if you have any questions regarding your Microsoft® files or contact Microsoft® directly for help.

Software Links

Preparing for bleed

Your files must be built to the final trim size plus bleed. This means your files should be 0.25" larger than the product size that you are purchasing. (i.e. 2x3.5 business card = 2.25x3.75 graphic file).


Folding Chart

Below are the names and diagrams of the most popular types of folds

(or accordian fold)

Gate Fold
French Fold

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